Pinterest: How to add the “Pin It” button to your WordPress self-hosted blog

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This is my newest article in the Pinterest series. I originally wrote this article as a guest author of @ Home Take 2.

It is how to add the "Pin It" button in your WordPress blog. Don't worry if you have Blogger, TypePad, or WordPress.com (the free version), those tutorials you can find by clicking here. Also be sure to check out the "Related Pinterest Articles" at the very bottom of this post. Okay, let's get started!

 

Installing the Pinterest Pin It Plugin

First, you need to download the plugin.

  • Go to: http://wordpress.org/extend/plugins/pinterest-pin-it-button/
  • Right-click on the orange Download Versions 1.3.1 button and select Download Linked File As (if using a Mac or Save Target As if using a PC) and leave the default name as pinterest-pin-it-button.zip. Click Save and it is saved to your computer in the specified location.

Next, login to your WordPress site.

  • From the Dashboard
  • Click on Plugins
  • Add New

 

Install Pinterest Plugin

 

  • From the next screen (Install Plugins), click on Upload.
  • Then click Choose File to select the zip file you just downloaded (pinterest-pin-it-button.zip) and then click Install Now.

Install Pinterest Plugin - Select Zip

 

  • You will then see messages and that it was installed successfully.

Install Pinterest Plugin - Select Zip

  • Click Activate Plugin. (Takes a few moments (depends on internet speed as well)).
  • Then a message appears "Ready to be Pinned?" and that you've installed the Pinterest "Pin It" button and now just have to configure the settings. You will also see the Pinterest "Pin It" Button in your Plugins list.

Install Pinterest Plugin - Activate

 

To view and configure settings: 

  • Click the blue Pin It Button Settings.

Pinterest Plugin Settings

 

  • I kept the defaults.  However, if you change any settings, click Save Settings.

 

Take at a look at the final result.

Pinterest Plugin Settings

The PinIt button will appear somewhere at the bottom of your post content area (along with any other share buttons you may have setup separately).

 

Related Pinterest Articles:

I hope you enjoyed this Pinterest article. You may find many other free, blog help articles at Blogs By Heather as well as a new series called 101 Blogging Tips.

Happy Blogging,

Heather Wright-Porto
www.BlogsByHeather.com 

The Power of Pinterest: Ultimate Guide to Pinterest!

As a subscriber, I hope you have enjoyed my many articles on Pinterest under HOW TO: Pinterest and I still have more to write. Then today, I came across this great opportunity from BlogWorld. THEY have created a 100-page Pinterest guide.  It's FREE. All you have to do is simply tweet about it. 1-2-3 and it's done and a great, ultimate Pinterest resource! Just wanted to share…..have a great day!

 

BlogWorld & New Media Expo
FREE Pinterest Gift from BlogWorld

Over the past few months, the BlogWorld team has been hard at work on an extra-special secret project. They are finally ready to share it with the world—and I received this from BlogWorld as a loyal subscriber to their events newsletter.

Introducing:

The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest

Pinterest is the hottest social networking tool out there right now, so BlogWorld, a respected and well known blog and social media resource, has created a 100-page eBook on Pinterest. Their Pinterest guide will get your started and teach you the best secrets and tips to maximizing your time on Pinterest. (BlogWorld, email dated May 8, 2012).

BlogWorld is giving this eBook away for free.

That’s right—it’s completely free! In order to get The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest, you only need to tweet about it. 

Simply follow this link, click the tweet button, and download your copy for free. It’s their way of saying, “Thank you!”  It is a FREE 100-page guide to Pinterest! What are you waiting for? Tweet and Download now and spread the love of BlogWorld and Pinterest!

Happy pinning and blogging!
Heather Wright-Porto
www.BlogsbyHeather.com 

 

What are my thoughts on the Pinterest?

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In continuing our discussion on Pinterest, this article is the next in the series of Pinterest how-to articles here on Blogs By Heather.  We will be discussing my personal take on the recent Pinterest saga, that is the heat Pinterest is under lately in regards to its terms of service (TOS) and copyright concerns.

I debated a while on this whether or not to post my personal thoughts on the subject as Blogs By Heather is more about "how-to" do something, like block people from pinning your site or how-to add the Pin-It button to your post footer or in the sidebar.  I love and enjoy writing how-to articles and sharing what I know.  However, lately I've received a few emails and blog comments asking what my thoughts are on Pinterest and all the different articles being published about them.

To Pin or Not

Everyone can interpre the articles and Pinterest's terms of service differently. This is just my opinion on using it or not. Despite articles like this one from PC World or this one by Craft Test Dummies (and numerous like it that have many panicked or confused or having mixed-feelings), my thoughts are along the lines of this article by Allison on BlogWorld.

Pinterest has been getting heat lately because the platform basically makes it easy to repost any picture you find online. Pinterest does abide by DMCA rules and will remove pins when asked to do so by anyone who owns the picture in question, but this new opt-out code will make it even easier for bloggers to just say no to Pinterest.

Only…why would you want to?

I’m not arguing that artists and photographers should share their work for free. I believe everyone deserves to get paid for the work they do. However, Pinterest isn’t about stealing your work to use for some kind of personal gain. It’s about sharing your work so that others can find it. Curation is the theme here. Pinners are trying to help drive traffic to your site, not hoping to get away with not paying you for your work…

…Pinners, however, aren’t using your pictures without permission for their own gain. They don’t own their pin boards any more than we own our Facebook profiles. They’re using your picture as a preview in order to encourage others to be fans of the posts you create. It’s a recommendation, the same way it would be for someone to share a link on Twitter or Facebook. Pinterest just happens to create visual links, like a little preview of your site to encourage people to click through.

And because most people are visual learners, I think as Pinterest grows, this could lead to more traffic for any visual-based site (food, crafts, fashion, etc) than any social media site where just links are shared. Think about it. You’re more likely to be interested in a recipe if there’s a picture of the finished product to entice you, right? Allowing pinners the ability to pin your posts can lead to a LOT more traffic than places where people just share the title/URL.

Of course, like with every social media site, some users are jerks. They pin pictures without linking to the original source. They copy/paste the entire blog post into the description so people aren’t encouraged to click through to your blog. They change the pin URL to lead to their own site. They download your pictures and then upload them as if they own them.

But these users are a VERY SMALL percentage of users, at least in my experience. Don’t let a few bad apples ruin the bunch for you. Pinterest is working to make the platform better (for example, there are plans to limit the characters in a description to avoid c/p of the entire post). You should definitely contact Pinterest if some users are pinning your work incorrectly…but don’t give the middle finger to the entire platform! You’ll be missing out on the potential for lots of new traffic if you do. (Allison, BlogWorld, Should You Block Pinterst on Your Blog)

I agree with her thoughts in that yes, people should not try and steal someone's work and use it for personal gain or as their own.  That is just not right, unethical and can cost you legally as well. Yes, there are a few bad eggs that try and do this all the time, way before Pinterest. This is not a Pinterest problem, its an online problem. Once you publish artwork or really anything online or in electronic form there is a risk, a risk of someone "stealing" your work in some fashion.

I basically tell people "do not publish anything online or on Facebook that you do not want the world to see or know."

You publish your artwork on your blog because you want to share it, you want people to see it. For many of us, you want people to see your artwork or product and then recommend it to others, share it with others. That is why we all (well most of us anyway) have "share buttons" on our blogs, why gadgets like ShareThis or Add To Any (or various other share button gadgets) became so popular.  Pinterest is basically that but on overdrive!  Pinterest is simply another mechanism that allows you to be share and to be seen on a much, much broader scale where your exposure is maximized to the fullest! That is a good thing.

As long as you are doing "right" and simply sharing what you like (images you've seen and enjoy and want to share and pass along), then keep doing it.  If you feel that you have done something wrong, then stop pinning and remove your boards or try and make it "right".

For me, the people I have pinned encourage it and am happy I did.  I did email them all as well to get "permission"  although I know I didn't need to as they all said "why are you asking me? Yes, you can pin my artwork!" Many of them had no idea why I was asking and what heat Pinterest was recently getting.  Again, there are bad eggs but the majority of Pinterest users are just like you and me and just sharing artwork that inspire them, products they recommend or enjoy.

Pinterest Not Liable

In regards to getting sued, if you have done something wrong, then yes, it should be you who gets sued and not Pinterest. Pinterest is a tool, you are the user and should be held accountable if you are stealing someone's work, using it as your own or trying to profit from it in any way.  

Tools are out there for people to use, whether its Pinterest, your blog, your word processing software, your accounting package. To use them to perform illegal tasks, you do so at your own risk. 

What You Should Do

When I pin images I like, I always reference the artist (their name) and/or their blog. I am always one to "give credit where credit is due".  I do this in my writing (as I have done above in referencing the article by Allison, BlogWorld). I do the same in pinning.

How to Protect Yourself

You can do what I did which was to email everyone and get "permission" so there are no questions asked down the road.

You can add the no-pin code to your site to block people from pinning from your site. I will write a how-to tutorial on this shortly, but it can't be done in TypePad unless you have Advanced Templates or the free WordPress.com. WordPress self-hosted users can download a plugin. Blogger users are in luck 😀

Make sure you watermark your work!  Put you name on it!  Here is a recent article for TypePad users in adding a watermark using the new TypePad Image  Editor.  Others can follow these articles:

Although I am sorry that many photographers or designers are getting work "stolen", and it is not right, I do feel that Pinterest is a great "sharing" tool and is meant to be fun. I think in time Pinterest will make some adjustments and all this "heat on Pinterest" will cool. Last bit of advice is just to be patient.

Happy blogging and pinning!

Heather 😀

Pinterest for Small Business and Local SEO

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Pinterest, it seems, is the next big thing in social media, but why should you take note of Pinterest?

The traffic it could bring you is one of the best reasons for this.  Launched in 2010, it has been acquiring a lot of users lately, and has more than 7 million unique visits chalked up in December 2011.

A recent report from Shareaholic also indicates that Pinterest has been driving more referral traffic than YouTube, LinkedIn and Google+ combined.

The thing is, it is fairly easy to make pictures, images and photographs go viral on Pinterest.  When you pin something, users who follow you can comment on it, re-pin it and basically spread it.

Pinterest is also helping small businesses get more customers.  Pinning your products on Pinterest could help attract people from all around the world to your site.

So if you have a visual product, why not give Pinterest a try?

How to Use Pinterest for Local Businesses

Set up your profile right.  Write a good "About" description and pepper it with keywords you want to rank for.  Always remember to add your location, such as San Diego, CA.  Add your website's URL and connect to your Twitter and Facebook accounts.  Also, you should not hide your profile from the search engines.  

Find beautiful pictures.  Pinterest is highly visual, and your pins would be competing with dozens of others.  The only way you could get your pins noticed is if they are worth a second look.

 

Set up boards with your location and your services.  For example, for a restaurant in Abilene TX, you could come up with a board named Abilene and show all the other places in Abilene that's worth a visit.  You could also create a board named Best Meat, and pin your meat dishes.

 

Pin it right.  Pinterest might be focused on images, but you can add a description of the photo that would help you market more effectively.  Put in your business name, address and contact details, as well as a short description of your business.  If you are featuring a product, then talk about the product, but still include your business name, address and contact information.  You could also put in your keywords when you describe your pins.  This works perfectly for recipes as well.

Get your customers into the act.  Run a contest on Pinterest by letting your customers pin a photo of them with your product.  Be creative.  Not only does this drive traffic to your Pinterest site and your website but this also drives up sales and helps you engage your customers better.

Don't focus on yourself too much.  It might help to get people into your boards if you have a variety.  Do create boards that are outside your area of interest.  For example, a restaurant owner can put up pictures of the city's landmarks, pets or humor pins.  You should also go around Pinterest and like other people's pins.

Take advantage of the text link.  Each pin could include a text link to the URL of the site where the photo was taken.  This link is a do-follow link and could give you a lot of link juice.

 

GUEST AUTHOR, Chris Barnwell: This post is brought to you by SEO Inc, a Search Engine Optimization Company located in Southern California.  From Facebook to PINterest to Google+ and beyond, SEO Inc. specializes in creating Social Media Marketing solutions for local businesses of all sizes on today’s hottest platforms.

Pinterest: Adding the “Follow Me On Pinterest” to your Sidebar

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In continuing our discussion on Pinterest, this article is the next in the series of Pinterest how-to articles here on Blogs By Heather.  We will be discussing how to add the "Follow Me on Pinterest" button to your blog's sidebar.  You can do this in Blogger, TypePad, and WordPress (and WordPress.com), and we'll discuss each method here.

 

PinItButton

 

  • Once you are logged in to Pinterest, go to the About Menu and then click on the Pin It Button menu item.
  • From the left side, click on Goodies.
PinterestGoodies

 

  • In the Goodies area, scroll down to the middle and find the "Follow Button" for Websites area. You will see the following.  I chose the one highlighted as it "spells it out" for your visitors to know what that button does and is used for.  It is not used for "pinning" images but instead to follow someone on Pinterest. Similar to following someone on Twitter.
PinterestFollowButton

 

  • As you can see I highlighted the HTML code to the right of the first "Follow Button(s)" 
  • Select and Copy that line of code in your Pinterest account.
  • Then proceed with the following instructions.


Pinterest Follow Button for Blogger

You may be using either Blogger interface, so you'll see two sets of directions here. They are basically the same, very minor differences.

  • If you are using the Old Blogger interface
    • After logging in click on your blog name (if you have more than one blog).
    • From the Dashboard go to Design, then go to Page Elements and click Add a Gadget. You will then see a visual layout of your blog and its sidebar and elements.
    • Choose HTML/JavaScript.
    • You don't need to add a Title.
    • In the large text box area, paste in the code you copied from Pinterest "Follow Button" for Websites section.
    • Click Save.
    • The Gadget is then added to the top of your sidebar.
    • Drag and Drop where you want it located in the sidebar and be sure to Save Changes to save the new layout (location of the gadget).
    • You're done!
  • If you are using the new Blogger interface
    • From the main login area, click on your blog name.
    • From the left click on Layout. You will then see a visual layout of your blog and its sidebar and elements.
    • Click on Add a Gadget.
    • Choose HTML/JavaScript.
    • You don't need to add a Title.
    • In the large text box area, paste in the code you copied from Pinterest "Follow Button" for Websites section.
    • Click Save.
    • The Gadget is then added to the top of your sidebar.
    • Drag and Drop where you want it located in the sidebar and be sure to Save Arrangement to save the new layout.

 

Pinterest Follow Button for TypePad

There a few ways you can do it in TypePad, but the way with the least amount of steps follows. Instead of creating a new Typelist (Notes), Publishing it and then adding it in Design->Content (way too many steps), we are taking the shorter route with just going straight to Design and will be using the Embed HTML Code module.

PinterestFollowTypepad

   

  • Login and go to Design, then Content. You will see a layout of the gadget of your site and sidebars.
  • From the top under Categories "All" is selected by default. 
  • In the middle under Modules select "Embed Your Own HTML" and then on the right click Add This Module.
  • A box will appear where you can type a title (as I did in the snapshot about). This title will not appear.  In the larger text area you paste in the code. Click OK to save the gadget (module added).
  • Drag and drop where you want the new gadget.
  • Then you must click Save Changes button (in my snapshot it's located in the bottom, left corner) to save the new gadget and layout.
  • You're done!

 

Pinterest Follow Button for WordPress (and WordPress.com)

Whether you are using a self-hosted WordPress blog (such as one from Blue Host, Host Gator, Webs By Amy, Go Daddy, etc.) or if using WordPress.com (the free WordPress), the instructions are the same, as follows.

  • Once logged in, go to the Dashboard.
  • From the left side, under Appearance, click Widgets.
  • From the selection of available widgets, choose Text Widget. A Text Widget can hold code!
  • Drag a Text widget to whatever sidebar you'd like to add the "Follow Button" to.
  • Enter a title if you want to but you can leave it blank.
  • In the large text area paste in the code from Pinterest.
  • Click the Save link on the Text Widget.
  • Then click the Close on the Text Widget.
  • You're done!

In the end, whether you use Blogger, TypePad or WordPress you will have a gadget in yoru sidebar that allows your visitors to follow you on Pinterest. You can see it here in my blog, Hand Stamped By Heather (my personal stamping blog), the snapshot of my sidebar.

PinterestBloggerEnd

Happy Pinning!  More on Pinterest coming up again soon. 

Heather 😀
www.BlogsByHeather.com